After a sell-out summer as the Official Snack of the 2025 Edinburgh Festival Fringe, we’re wrapping up the year with a festive bang (or… crack?).

Introducing our Limited-Edition Cheesies x Edinburgh Fringe Christmas Crackers, and this year, we’ve gone bigger, bolder, and definitely funnier. For the first time ever, each cracker includes an exclusive one-liner written by real up-and-coming Fringe comedians. Yes, this is officially the only cracker on the market that won’t make you groan.

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🧀 What’s Inside Each Box?

Each £14.99 box of six crackers is loaded with the essentials for peak festive joy:

• A classic blue party hat
  
• A 10g mini bag of Cheddar Cheesies (the real star of the table)
  
• A sharp, original joke written by one of six brilliant Edinburgh Fringe comedians — full credit included, of course

These aren’t your usual “Dad jokes recycled since 1987.” These are proper, smart, laugh-out-loud gags straight from the Fringe stage to your Christmas table.

😂 A Little Taster… Here’s a sneak peek at what you’ll be cracking up over:

“How do the Chuckle Brothers swap cheeses?” “To Brie, to you.” — Tom Mayhew

“My uncle passed away after drinking a bottle of wood varnish.” “Terrible accident, but a lovely finish.” — Benji Wrubel

Six jokes. Six comedians. Six different flavours of funny, all perfectly paired with the crunch of real baked cheese.

🎤 Why We Created Them

Cheesies Commercial Director Ed Hauck puts it best: “Forget soggy sprouts and forced smiles, Cheesies is bringing something genuinely good to the Christmas table this year. Partnering with the Edinburgh Fringe has been the perfect way to celebrate real creativity and real flavour, two things we care about deeply. Real cheese, real jokes, and guaranteed laughs, even from your grumpiest uncle. It’s the one part of Christmas dinner no one will want to skip.”

🎁 Where to Get Your Crackers

They’re available from Thursday 14 November, and here’s where to get your hands on them:

• TikTok Shop — launching Tuesday 20th, for the very first time
• Fringe Shop and edfringe.com
• Direct from The Curators website

But be warned: these sold out last year… fast.

🌟 Meet the Comedians Behind the Jokes

A stellar lineup of Fringe talent helped make these crackers the funniest on the shelf:

• Kavita Hansla (@kavitalks) — Award-winning poet and spoken word artist behind The Poem Called Kavita, named Best Poet & Spoken Word Artist 2025.
• Daniel Delby (@danieldelby) — Marriage celebrant, MC and quickfire comic with a knack for winning over any room.
• Tom Mayhew (@tommayhew) — Creator of I, Tom Mayhew, which went from Edinburgh to Soho Theatre and became a BBC Radio 4 series.
• Benji Wrubel (@benjie_wrubel_comedy) — Darkly comic storyteller whose show Zero Lives Left gained widespread acclaim.
• Leah Butterworth (@theatrere) & Edd Rose (@eddroseart) — creative duo adding their own twist of Fringe flavour.

🧀 Who Are Cheesies?

At Cheesies, we take real cheese and bake it until it crunches. No fridge. No faff. Just outrageously good flavour in every bite. High in protein, Great Taste Award-winning, and available in Cheddar, Red Leicester, Goat’s Cheese and Gouda.

Find us in Waitrose, Co-op, Sainsbury’s, Asda, Ocado, and Holland & Barrett, and now, wrapped up in the most gouda Christmas crackers you’ll ever pull.