This October, The Curators is proud to support Asda TickledPink, the long-running breast cancer awareness and fundraising campaign, with a special pink edition of our Original Salted Pork Puffs.

Available at Asda, our pink packaging marks an important partnership supporting Breast Cancer Now and CoppaFeel!, two charities working to improve breast cancer awareness, research and support.

While our Original Salted Pork Puffs still deliver the same big crunch and protein-packed snacking experience, this limited-edition look has a much bigger purpose.

What Is Asda Tickled Pink?

Asda Tickled Pink is one of the UK's longest-running breast cancer charity partnerships. Established in 1996, the campaign celebrates its 30th anniversary in 2026.

Over the past three decades, Tickled Pink has raised more than £100 million for breast cancer charities, helping to fund research, provide support for people affected by breast cancer and encourage greater awareness of the importance of early detection.

Today, the campaign supports two leading charities:

• Breast Cancer Now: A UK charity dedicated to breast cancer research, information and support for people affected by the disease.

• CoppaFeel!: A breast cancer awareness charity focused on educating and empowering young people to check their chests regularly and recognise potential symptoms.

Through fundraising, retail partnerships and awareness campaigns, Asda Tickled Pink continues to make breast cancer awareness part of everyday conversations.

The Curators Original Salted Pork Puffs Have Turned Pink

As part of our support for Asda Tickled Pink 2026, The Curators Original Salted Pork Puffs 75g have received a special pink packaging makeover.

Our Original Salted Pork Puffs are known for their light, crunchy texture, bold flavour and high protein content. The special-edition packaging brings a new look to a familiar snack while helping draw attention to an important cause.

For customers looking for high-protein snacks at Asda, the pink Pork Puffs pack offers the same product they know and love, now supporting a campaign 

with a wider purpose.

Look out for the special pink packaging in participating Asda stores and online.

Why The Curators Is Supporting Breast Cancer Awareness Month

October is Breast Cancer Awareness Month, an annual opportunity to increase understanding of breast cancer, encourage regular body checking and highlight the support available to people affected by the disease.

At The Curators, our philosophy has always been about creating snacks that get you moving. Supporting Asda Tickled Pink gives us an opportunity to contribute to a movement that extends beyond snacking.

By taking part in the campaign, we hope to help raise awareness of breast cancer and encourage more people to learn about the work of Breast Cancer Now and CoppaFeel!.

Why Checking Your Chest Matters

One of the key messages behind Asda Tickled Pink is the importance of knowing your body.

Breast cancer can affect people of different ages and genders, making awareness and regular checking important.

Getting familiar with how your boobs, pecs or chest normally look and feel can help you recognise any unusual changes.

If you notice a new lump, changes to your skin or nipple, or anything else that feels unusual for you, speak to your GP.

For further information about breast cancer symptoms and how to check, visit Breast Cancer Now or CoppaFeel!.

Where to Buy The Curators Pink Pork Puffs at Asda

The Curators Original Salted Pork Puffs 75g are available at Asda, with special pink packaging introduced as part of the Tickled Pink campaign.

Whether you're already a fan of our high-protein Pork Puffs or discovering The Curators for the first time, look out for the pink pack during your next Asda shop.

You can also explore the product through Asda's online grocery store.

Supporting Asda Tickled Pink in 2026

As Asda Tickled Pink celebrates 30 years and more than £100 million raised for breast cancer charities, we're proud to support a campaign that continues to make a difference.

Our pink Pork Puffs are a small part of a much bigger effort to raise awareness, support vital charity work and encourage conversations about breast cancer.

Same big crunch. Different colour. Important reason.

Learn more about the campaign and its impact through the official Asda Tickled Pink partnership page.