When the nutrition‑rating app Yuka scans a product, it does more than spit out a number. Its algorithm weighs nutritional quality (60 %), the presence of additives (30 %) and the organic dimension (10 %). Products are then scored out of 100 and colour‑coded. Anything above 75 is rated excellent, 50‑74 is good, 20‑50 is poor and scores below 20 are bad. Yuka’s independence and evidence‑based approach have earned it a following among consumers who want to know exactly what they are eating.
So, when The Curators’ new Tangy Cheese Protein Chips scored 88/100 on Yuka, the result was far more than a flattering accolade – it was proof that healthier snacking can taste incredible. Yuka’s evaluation put our chips ahead of every other crisp on UK shelves. In Yuka’s language, an 88 is firmly in “excellent” territory and signals a product that balances macronutrients, keeps additives in check and goes beyond the usual salt‑and‑starch formula.
What Does Yuka’s 88/100 Mean?
To appreciate the significance of an 88, it helps to understand how Yuka works. The app uses Nutri‑Score as the basis for 60 % of the rating, assessing sugar, sodium, saturated fat, calories, protein, fibre and fruit‑and‑vegetable content. Additives account for 30 % of the score; products containing high‑risk additives are capped at 49/100. The remaining 10 % rewards products with recognised organic certification. The result is an independent, scientifically grounded assessment that helps shoppers compare options.
Against that backdrop, our Tangy Cheese Protein Chips’ 88/100 is more than a marketing line. It shows that a savoury snack can deliver 10 grams of protein per pack, provide more fibre than many gut‑health products and remain compliant with the UK’s HFSS (high fat, salt and sugar) regulations – all while tasting like a nostalgic cheese‑flavoured crisp. Yuka’s score validates the claim that you no longer have to choose between flavour and nutrition.
A New Kind of Snacking
At The Curators, we’ve always believed protein shouldn’t be dull. Our brand story began with the question: “Protein. When did it get so dull and dusty?”. We set out to craft savoury snacks that deliver a double punch of high protein and unbeatable flavour. That mission led to a range of supercharged takes on big‑flavour classics – biltong, crunch bars and now protein chips that are as satisfying as your favourite crisp.
Every Curators product comes with a big hit of protein and adheres to principles of high protein, low carb and functionality. We obsess over flavour, ensuring no compromise on taste. That’s why our chips mimic familiar cheese‑snack nostalgia while delivering the macronutrient profile you’d expect from a functional food. As we say, “More flavour. More protein. More satisfaction. Every time.”
Raising the Bar Without Throwing Punches
The UK crisp aisle has long been dominated by brands whose products are high in salt, low in fibre and ultra‑processed. Yuka’s ratings highlight those shortcomings. Our LinkedIn announcement noted that while traditional players continue to flood shelves with high‑salt, low‑nutrition options, we’re not here to bash – we’re here to raise the bar. Our approach is to offer a better choice and invite the industry to follow. We believe the future of crisps lies in supercharged classics – snacks that deliver the crunch and flavour people crave along with the nutrition they need.
What’s Next?
An 88/100 Yuka score is a milestone, not a finish line. It reinforces our conviction that everyday snacking can be both satisfying and nourishing. Retailers who are ready to offer consumers better choices should get in touch; shoppers who care about protein, fibre and real ingredients are invited to taste the future. We will continue to feed your fighting spirit by crafting new snacks that deliver “More flavour. More protein. More satisfaction”.
The next time you scan a pack of crisps, don’t be surprised if the Yuka score tells you what your taste buds already know: The Curators are embarrassing other snacks – and we’re just getting started.
